What's communication? Communication is group or party or the transfer of notions, ideas, hints, symbols, attitudes and actions from one person to another.
Business is all about communication. The businesses all around us today are a product of thoughts that were "conveyed" to particular people. A transfer was of thoughts and notions - that is communicating! The brand identities spread all around the business landscape have one objective - to convey the company's nature. Then we must be able to participate in purposeful, effective communicating, if we must reach our target audience!
To put it simply, company is communication and communication is company. Not only communication - but communication that is powerful!
In the business world, written communication is as significant as verbal communication. On the other hand, a close observation has shown that more executives have lousy business writing abilities which have accounted for a lot of company failure, fueled major disaster, increased rejection rate of services and products.
If you must write copies for example sales letters, brochures, memos, prospectuses, catalogues, print ad copies, press releases, formal speeches, publications, posts, sponsorship letters, letters of arrangement, etc, you then need to have an understanding of how to write successful business communication.
Although particular elements are thought to be necessary when writing specific company communication (as recorded in the preceeding paragraph), in writing a powerful company copy you have to maintain tune with all the following basics:
1.Use pictures where and when essential. Graphics they say talks better! Some stories are better told by images. If you must use them, get a relevant and clear picture to back up your points.
2. Ensure your company communication is packaged. Use aesthetic images, quality bond paper and prints. The jist that the way that you look is how you're going to be addressed applies here too. Give Informal Communication your receivers every reason.
3. If you're not well grounded in your company communication language that is official - which obviously is English for Nigeria - then try to boost on it by attending extra English Language classes. You cannot than you understand, write expressions that are better. Research new terminologies. Learn tenses and words are united. Pay attention to the news. Read newspapers. Each of these can help you in your development effort.
4. Comprehend the intention (or aim) for your correspondence and make that point just. Do not attempt to flaunt by merging several points that are applicable.
5. If what you're writing is more than a notepad office memo to surbodinate or a collegue, do not run your organization communication. Make sure you devote adequate time to proof-read your work. It will pay in the future. Even when a deadline must be met by you, read and re-read for accuracy sake.
6. Ensure there is a friendly tone used except for cases whereby the business communicating requires such and is diciplinary. When composing for business objective, have an image of your recipient at heart. This affords you the disposition to write a copy that "empathises".
7. Don't make your organization communication too long. Regularly than not, long business communication are not read in full. Active executives may manage to read up the first three paragraphs while essential purposes are lost in the epistle! Except for some products that are technical or if requested for, in the event a proposal must be written by you, keep it to only 2-3 pages. Steer clear of the trap of wanting to contain every detail in a single document. Your business communication may just find yourself in the trash bin!